About

Jo’s Dream was founded in 1995 by Rick Israel. After closing his retail toy store, Rick decided to open a wholesale novelty business in Branchburg, NJ. 
We sell many unique and unusual products throughout network of distributors throughout the country.

We are a wholesale source to the retail trade. Our products include, but are not limited to children novelties, similar products. We stay on top of the latest trends by continually updating and enhancing our catalog.

We pride ourselves on offering a great mix of products with customer service our number one focus, including making prompt shipments.


Let’s build something together.